Student/PR

Valentine’s Day campaigns – Yay or Nay?

Valentine's Day has come under fire in recent years for a number of reasons, and it's simply not as popular as it used to be. Slammed for marketing the idea of love - which should arguably be celebrated all year round - there are many naysayers who'd condemn the day altogether and thus, are Valentine's-Day-centred… Continue reading Valentine’s Day campaigns – Yay or Nay?

Student/PR

Creative campaigns #8 – the most romantic site on the web

I stumbled across this lovely little initiative and, after doing a bit more digging, I realised I couldn't not talk about it on my blog. Though not necessarily a well-known creative campaign, It's still a really great idea in my opinion - and that'll always warrant a space on this blog. If not for its… Continue reading Creative campaigns #8 – the most romantic site on the web

Student/PR

Creative campaigns #7 – Poundland sells £1 engagement rings

Just when you think that this year's creative campaigns have really stretched the concept of being totally bizarre and inane, along comes Poundland with a fresh, unapologetic announcement... "Hey, guess what? We now sell engagement rings!" Because nothing quite says romance like a plastic ring with a faux jewel that cost the bearer a quid,… Continue reading Creative campaigns #7 – Poundland sells £1 engagement rings