social media numbers - kanye west

Answering the difficult questions: has life become a numbers game?

Kanye West - ever famous for being somewhat outspoken and never shy - has recently sparked up yet another conversation. This time, it's with the question: what would happen if our lives weren't so defined by numbers? In a world that's becoming slightly Black Mirror-esque, social popularity is becoming more and more important. So much to the point that not only has social media become a big part of our lifestyle, but also in our careers. Which i'm not saying is a bad thing by the way, part of my job includes social media management - and I love being able to use platforms to make a difference. The way that it should be used. 


A MAGA Bad Idea?

Pardon the in-bad-taste pun in the title, and try not to let it distract you from the matter in hand. Whether you're a K.W. fan or not, you'd still have to be kinda' a hermit to have let his recent Twitter activity slip your eye. Ahead of his latest product launch, Kanye has took to… Continue reading A MAGA Bad Idea?


How to Grow Your Blogging Outreach

I had a slow yet steady start on my blog but finally after a year I feel like I'm really getting there. Blogging isn't easy and the more you want out of it (e.g. sponsors), the harder you'll have to work to get there. There will be times where you'll think what's the point but… Continue reading How to Grow Your Blogging Outreach


A Not-So Unfortunate PR Plan

PSA: my new favourite Twitter account, (as of today) is the Series of Unfortunate Event's page. I often talk about what happens when brands get their PR wrong, but what happens when they get it right? I often see a lot of good PR, I mean, it's all around us every day (whether you realise… Continue reading A Not-So Unfortunate PR Plan


Sofie Hagen vs. Cancer Research UK

Twitter is divided (though I wouldn't put a 50/50 on it) this week over author and comedian Sofie Hagen's shaming of the latest campaign executed by Cancer Research: that obesity is the second biggest preventable cause of cancer. The campaign can be found nationwide, from social media to billboards, it really is hard to miss.… Continue reading Sofie Hagen vs. Cancer Research UK


Switch it up or Leave it Alone?

Coca Cola is making some pretty big changes to its brand this year, including the redesign of their traditional Diet Coke packaging and the introduction of an array of new 'weird and wonderful' flavours to partner this: Ginger Lime Fiesty Cherry Zesty Blood Orange Twisted Mango One I thing we can all agree on is… Continue reading Switch it up or Leave it Alone?


The H&M Crisis – a Marketing Mishap or Nothing of Concern?

If you're a keen Social Media user, it has undoubtedly not escaped your eye that H&M are in the spotlight recently - not, however for any of the right reasons. It caught Twitter's attention that retail giant may have just made a big marketing slip-up that brushed racism - a prevalent modern day issue even now. The acclaimed… Continue reading The H&M Crisis – a Marketing Mishap or Nothing of Concern?


The Top Show-Stopper Campaigns of 2017

So as the year comes to it's end I thought i'd do a round up of some of the best campaigns 2017 has brought us. After highlighting a few notable marketing mess-ups of the year in an earlier post, I thought it only fair to acknowledge those that contrast them. This post is going to… Continue reading The Top Show-Stopper Campaigns of 2017