Student/PR

The Rise of YouTube – When did Vloggers Become so Important?

YouTube has been around since 2005 and was typically famed for music videos - yet fast forward 13 years and it's actually one of the most popular and influential platforms across the whole social web. Vloggers have been around for years but have only recently come to prevalence in the past few. They now have… Continue reading The Rise of YouTube – When did Vloggers Become so Important?

Student/PR

Why Trump is a PR Nightmare

Political views aside - as that's what I'm not here to talk about - whatever your opinions are on the current 45th President of the United States, Donald Trump are. I think one thing we can all agree on is that he is literally a PR's worst nightmare. But first off, lets talk about how… Continue reading Why Trump is a PR Nightmare

Lifestyle

Why it’s Time to Ditch the Insta-Envy

Instagram, to an extent, is the marmite of social media. But whether you love it or hate it, you cannot deny it if the influence it has over so many people in this day and age. Being influential isn't a bad thing - people not feeling good enough as a result of what they see… Continue reading Why it’s Time to Ditch the Insta-Envy

Student/PR

Lacoste Just Dropped a Groundbreaking Campaign

Something that caught my eye this evening was the movements of famed polo brand Lacoste and their bold new resigns of the renowned white polo under their 'Save the Species' campaign'. Their new, limited edition designs will replace the iconic crocodile with an endangered species and will only sell as many polos as there are… Continue reading Lacoste Just Dropped a Groundbreaking Campaign

Student/PR

Justin Forsyth Resigns from UNICEF – a Step in the Right Direction

Oxfam ought to take a step in UNICEFs direction, with their recent breaking news announcement that Deputy Director Justin Forsyth is resigning after facing three complaints of inappropriate behaviour towards female staff. The ex-boss of UNCIEF and Save the Children was said to have 'unreservedly apologised' to the three female staff at the head of… Continue reading Justin Forsyth Resigns from UNICEF – a Step in the Right Direction

Student/PR

KFC Demonstrates why Crisis Management is so Important

Unless you've been living under a rock, you'd have heard of KFC and their chicken (or rather lack of) problem this week. A chicken restaurant that runs out of chicken due to a supply issue doesn't exactly sound like a recipe for success now, does it? But what does a company do in this situation?… Continue reading KFC Demonstrates why Crisis Management is so Important

Student/PR

What Happens When You Don’t Think a Campaign Through?

You've probably heard of the 'white creme egg' campaign thanks to Cadbury's, who have promised to give away thousands of pounds to those who find an exclusive white version of the Easter-favourite 'creme egg'. But in reality - did they really think it through? Keen shoppers desperate to find one of the white eggs have… Continue reading What Happens When You Don’t Think a Campaign Through?

Lifestyle

Staying sane in your Final Year of University

Spoken as a final year student myself, it is stressful, with graduation right round the corner and deadlines mounting left right and centre, it can seem impossible to upkeep your studies, social life, work and get enough sleep. But fear not, it can be done - all it takes is a little organisation. Here are… Continue reading Staying sane in your Final Year of University

Student/PR

Tesco and the £4bn Equal Pay Crisis

Checking the news this morning saw something catch my eye - Tesco are heading to court surrounding a £4billion speculation regarding the underpaying of some women in their warehouses. Alongside the speculation, many shop workers have came forward contending they are doing the same, if not more work than those who work in the warehouse… Continue reading Tesco and the £4bn Equal Pay Crisis

Lifestyle, Student/PR

YSL Make a Massive Marketing Slip-Up

They may be one of the most renowned luxury brands around these days, but YSL may have just made a major *pardon* cock-up. More diverse makeup tones are hot off the press recently (finally) with Fenty Beauty setting the standards, And many others following suit... It would seem that YSL have made a slapdash attempt… Continue reading YSL Make a Massive Marketing Slip-Up