Lifestyle

Scanning homeless people – has the world gone completely mad?

I couldn't not talk about this. It caught my eye in the news this week that a scheme in Oxford called Greater Change is trialling 'homeless QR codes in London'. It works by giving a homeless person a barcode which they should wear around their necks on a lanyard. Then, the 'ever-so-busy' passer by can… Continue reading Scanning homeless people – has the world gone completely mad?

Lifestyle

How to Improve your Domain Authority

Having worked in digital PR for a while, I've picked up quite a bit, especially in terms of SEO and SERPs etc. One of the most interesting things I found out about however was Domain Authority, a term i'd not heard of before working but could have done with knowing about as a blogger. So,… Continue reading How to Improve your Domain Authority

Student/PR

A Not-So Unfortunate PR Plan

PSA: my new favourite Twitter account, (as of today) is the Series of Unfortunate Event's page. I often talk about what happens when brands get their PR wrong, but what happens when they get it right? I often see a lot of good PR, I mean, it's all around us every day (whether you realise… Continue reading A Not-So Unfortunate PR Plan

Student/PR

What Happens When you can’t Adjust to Changing Times?

Sadly, a store which was once one of the biggest players in the worldwide toy industry, has announced they are going in to administration this week - Toys R Us. The company announced that after failing to find a buyer and meet a £15m tax bill, the store will now enter an 'orderly wind down'… Continue reading What Happens When you can’t Adjust to Changing Times?