10 or so years ago, you could work in Public Relations and go about your daily business without knowing what Search Engine Optimisation (otherwise known as SEO) even was. 20 odd years ago, you wouldn't have even needed a good knowledge of the internet. In simpler times, press releases were sent by hand or faxed across, phone… Continue reading SEO and PR, they go together like rama lama lama ka dinga da dinga dong
Be it a blessing or a curse, when you work in PR, nothing seems so innocent any more. Theresa May does a dance? Intentional. Magazine depicts a plus-sized model on their front cover? A prime example of CSR. The GBBO release a heartfelt tweet on the day of the final? 10000% PUBLIC RELATIONS. Maybe that… Continue reading The Great British Bake Off and their ‘showstopper’ PR
After being a keen follower of the #PowerAndInfluence discussions, hosted by PR-superstar Ella Minty, for a while - I was so pleased when I was asked if I'd like to host one. Amongst some of the biggest names in the industry, it was a total honour to even be a part of these discussions, let alone a… Continue reading #PowerAndInfluence overview – PR and morals, where do you draw the line?
Hello and welcome to my tenth interview of my ‘meet the PR blogger’ series. I’m slowly but surely working my way through the masses of wonderful PR bloggers that i’ve interviewed – so keep your eyes out every week for new additions. I'm almost finished, so if there's any PR bloggers reading this that would be interested… Continue reading Meet the PR Blogger – with Paul Sutton
Well, 2018 has been a good year for business so far, right? Wrong. The only way I could represent the business climate this year would be... The growing number of business' spiralling out of control this year started with Toys R Us announcing its to-be-expected closure. Shortly followed by Maplin. Since then, the trend of… Continue reading 2018 – A Year of Business Failures
Having worked in digital PR for a while, I've picked up quite a bit, especially in terms of SEO and SERPs etc. One of the most interesting things I found out about however was Domain Authority, a term i'd not heard of before working but could have done with knowing about as a blogger. So,… Continue reading How to Improve your Domain Authority