Pardon the in-bad-taste pun in the title, and try not to let it distract you from the matter in hand. Whether you're a K.W. fan or not, you'd still have to be kinda' a hermit to have let his recent Twitter activity slip your eye. Ahead of his latest product launch, Kanye has took to… Continue reading A MAGA Bad Idea?
Today marks the start of the 31-year strong McDonalds Monopoly promotion. An in-play 'game' that involves the collection of monopoly tiles in order to win a range of prizes. From a PR perspective, the fact this game is still running over thirty years later with very few adjustments to it is extremely impressive and really is worth… Continue reading How McDonalds Monopolised the in-play Fast Food Industry (literally)
If you're a keen Social Media user, it has undoubtedly not escaped your eye that H&M are in the spotlight recently - not, however for any of the right reasons. It caught Twitter's attention that retail giant may have just made a big marketing slip-up that brushed racism - a prevalent modern day issue even now. The acclaimed… Continue reading The H&M Crisis – a Marketing Mishap or Nothing of Concern?