Coca Cola is making some pretty big changes to its brand this year, including the redesign of their traditional Diet Coke packaging and the introduction of an array of new 'weird and wonderful' flavours to partner this: Ginger Lime Fiesty Cherry Zesty Blood Orange Twisted Mango One I thing we can all agree on is… Continue reading Switch it up or Leave it Alone?
Unless you've been living under a rock, you'd have heard of KFC and their chicken (or rather lack of) problem this week. A chicken restaurant that runs out of chicken due to a supply issue doesn't exactly sound like a recipe for success now, does it? But what does a company do in this situation?… Continue reading KFC Demonstrates why Crisis Management is so Important
You've probably heard of the 'white creme egg' campaign thanks to Cadbury's, who have promised to give away thousands of pounds to those who find an exclusive white version of the Easter-favourite 'creme egg'. But in reality - did they really think it through? Keen shoppers desperate to find one of the white eggs have… Continue reading What Happens When You Don’t Think a Campaign Through?
It hit the news earlier this week that Doritos planned to launch a new, 'woman-friendly' crisp and to say that they missed the mark would be an understatement. Ultimately, feminism is about equality and what could contradict equality more than a modified crisp that doesn't encompass the same manly crunch that current Doritos do. If… Continue reading Know When You’ve Missed the Mark, Doritos
They may be one of the most renowned luxury brands around these days, but YSL may have just made a major *pardon* cock-up. More diverse makeup tones are hot off the press recently (finally) with Fenty Beauty setting the standards, And many others following suit... It would seem that YSL have made a slapdash attempt… Continue reading YSL Make a Massive Marketing Slip-Up
So as the year comes to it's end I thought i'd do a round up of some of the best campaigns 2017 has brought us. After highlighting a few notable marketing mess-ups of the year in an earlier post, I thought it only fair to acknowledge those that contrast them. This post is going to… Continue reading The Top Show-Stopper Campaigns of 2017
Even the most easy-going of people have off days every now and again, that's how you know you're human. Off days don't, however, have to last for long and they certainly don't have to be as difficult as they may feel. There are many different ways to pick oneself up when not feeling 100%, and… Continue reading Quick & Easy Pick-Me-Ups