World famous egg
Student/PR

What an EGG teaches us about social media

"What an egg teaches us about social media" well there's a heading I never thought I'd write. But, in the wake of the recent world record broken for most Instagram likes by a stock photo egg, here I am. The egg in question, perhaps better known as the @world_record_egg, stole the record for 'most liked… Continue reading What an EGG teaches us about social media

Name a cockroach after your ex
Student/PR

Creative campaigns #6 – name a COCKROACH after your ex

You can now name a cockroach after your ex. Yep, you heard that right. And though it sounds bizarre, I'm pretty sure everyone has a name in mind, right? Well, that's why this campaign - headed up by Hemsley Conservation Centre - is genius. Because it's so simple yet so effective, so relatable yet so… Continue reading Creative campaigns #6 – name a COCKROACH after your ex

Cadburys egg hunting 2019
Student/PR

Creative campaigns #5 – Cadbury’s hunting season is ON

Cadbury's hunting season is, once again, well and truly underway. But this time it's bigger and better. Scrap the searching through the egg basket in your local Tesco, cause' this year you'll be able to find them not only there, but also on billboards, in magazines, on TV and MORE. This campaign has been unfortunate… Continue reading Creative campaigns #5 – Cadbury’s hunting season is ON

Student/PR

Creative campaigns #4 – the ‘Fiji water’ photobomb

Product placement is one thing, but have you ever heard of person placement? Well, if you haven't you're about to. Because the Golden Globes saw a perfect exemplar of it just a few nights ago with their Fiji brand representative; who just-so-happened to be in the right place at the right time... Over and over (and… Continue reading Creative campaigns #4 – the ‘Fiji water’ photobomb

introvert in PR
Student/PR

You don’t have to be Samantha Jones to work in PR

"Oh, you work in PR? You must be like, super loud then" "You can't be quiet and work in communications!" "If you're not confident, you're not going to make it"  "But isn't your job just like, socialising?" "You're an introvert? You won't do well here..." I'm not usually one to succumb to the agg of… Continue reading You don’t have to be Samantha Jones to work in PR

The Army's recruitment posters 2019
Student/PR

Creative campaigns #3 – the Army’s recruitment posters

2019 is just a few days underway, yet I'm finding myself writing about a new creative campaign every single day at the moment. Forget year of the Pig, it's the year of reactive PR... Apparently. Maybe there's something in the air this year following Vitamin Water setting the standards very late on in 2018. But at… Continue reading Creative campaigns #3 – the Army’s recruitment posters

Greggs vegan sausage roll campaign
Student/PR

Creative campaigns #1 – Greggs launches a vegan sausage roll

With Vitamin Water executing a fabulous campaign in December that'll kickstart 2019 this month (remember my post about #nophoneforayear?), and now with Greggs releasing their vegan sausage roll within the first 3 days of this year - I can tell this year's gonna be a goodun'. Therefore, I've decided I want to document as many… Continue reading Creative campaigns #1 – Greggs launches a vegan sausage roll

How to grow online
Student/PR

How to MAXIMISE your online presence

Growing your online presence is extremely important. No matter if you are running a PR blog, a one-person agency or even own a larger company - you will need to pay attention to your customer service, your branding, and public relations as well as your marketing. Today, people often start their industry research with the… Continue reading How to MAXIMISE your online presence

PR in 2018
Lifestyle, Student/PR

2018: my first year in Public Relations

Well, as 2018 draws to an end - so does my first year (of many, hopefully) working in Public Relations. Having studied it to death since 2015, this year - shortly after graduating - I landed a full-time Digital PR Executive role at my agency, Tecmark. And what a bloody journey it's been. After starting… Continue reading 2018: my first year in Public Relations

Vitamin Water no phone for a year campaign
Student/PR

#NoPhoneForAYear – my favourite campaign of 2019 ALREADY

When you work in Public Relations, keeping in touch with the news is an important part of your job. Whether it's seeking out journalists, eyeing out press opportunities or just generally keeping in the know; most of my days start with a quick flick through the news. And that's when I noticed this morning that… Continue reading #NoPhoneForAYear – my favourite campaign of 2019 ALREADY