Well, as 2018 draws to an end - so does my first year (of many, hopefully) working in Public Relations. Having studied it to death since 2015, this year - shortly after graduating - I landed a full-time Digital PR Executive role at my agency, Tecmark. And what a bloody journey it's been. After starting… Continue reading 2018: my first year in Public Relations
It's Black Friday, and I'd be lying if I said I'd not succumbed to the temptation of the sales once again this year (thanks GymShark & New Look). But, I'm always going to look at this day with two perspectives. The cynical marketeer in me knows that this is no more than a very well executed ploy, piggybacked off… Continue reading Black Friday – the best marketing ploy of our generation?
You may remember my post from last year, Women in PR - my top 5 inspirations, in line with #InternationalWomensDay. And, given today is #InternationalMensDay, I thought it only right that we 'hear it for the boys' too. Now during my career, I've come across a lot of influential and downright amazing people in the… Continue reading #InternationalMensDay – my top 5 PR inspirations
We all (and when I say 'we', I largely mean 'me') love it. The Coca-Cola Christmas truck. Because nothing quite says 'it's the festive period!' like a big red truck handing out free canned drinks, right? Well, whether you're a fan or not, it's undeniable that Coca-Cola has enjoyed an entirely successful longstanding Christmas marketing… Continue reading The Coca-Cola truck shouldn’t be banned – and here’s why
Be it a blessing or a curse, when you work in PR, nothing seems so innocent any more. Theresa May does a dance? Intentional. Magazine depicts a plus-sized model on their front cover? A prime example of CSR. The GBBO release a heartfelt tweet on the day of the final? 10000% PUBLIC RELATIONS. Maybe that… Continue reading The Great British Bake Off and their ‘showstopper’ PR
After being a keen follower of the #PowerAndInfluence discussions, hosted by PR-superstar Ella Minty, for a while - I was so pleased when I was asked if I'd like to host one. Amongst some of the biggest names in the industry, it was a total honour to even be a part of these discussions, let alone a… Continue reading #PowerAndInfluence overview – PR and morals, where do you draw the line?
When was the last time you heard Brexit being widely spoken about? Probably before the Conservative party conference right? If you're nodding your head right now in agreement, you should know this is no coincidence at all.
The Apprentice starts on the 3rd October and, though I've not typically religiously watched it in the past, I'm excited to delve into it. This year I'm devoted to watching it every night as I feel like I can learn a lot from it, oh and not to mention it's right up my street. It's… Continue reading How I’d play it if I was on The Apprentice
Today is my work-iversary at Tecmark. 12 months ago to the date, I was a timid (and not afraid to admit it) final year student walking through the doors of Portland Street for the very first time. Not really knowing what to expect. One thing I didn’t expect and never could have comprehended though is… Continue reading Happy work-iversary to me: looking back at my first year in PR
Social media isn't an easy thing to nail. Getting your creative content bang on, while also at the same time making sure that nothing you write can be misconstrued is actually really challenging. And that's without mentioning understanding social algorithms and getting posting times exactly right. If you're in charge of a large social account… Continue reading These are the companies that have got social media sussed