Scarlett London Listerine Influencer Ad
Lifestyle, Student/PR

#BringOutTheBold or #WatchTheChaosUnfold? – The ups & downs of Influencer marketing

Amid ongoing concerns around Influencer marketing and the way in which ads are presented, Listerine - or more so its parent company Johnson & Johnson - has landed itself in the belly of the beast this week. Within just weeks of an investigation being launched surrounding Influencer marketing and how transparent bloggers need to be,… Continue reading #BringOutTheBold or #WatchTheChaosUnfold? – The ups & downs of Influencer marketing

Meet the PR blogger
Meet the PR Blogger, Student/PR

Meet the PR Blogger – with Orlagh Shanks

Hello and welcome to my fourth interview of my ‘meet the PR blogger’ series, this time with PR student blogging superstar and personal friend of mine: Orlagh Shanks. But (as always), before I start, lets get down to the basics. What is the ‘meet the PR blogger’ series? This series has been put together by… Continue reading Meet the PR Blogger – with Orlagh Shanks

Lifestyle

How to Grow Your Blogging Outreach

I had a slow yet steady start on my blog but finally after a year I feel like I'm really getting there. Blogging isn't easy and the more you want out of it (e.g. sponsors), the harder you'll have to work to get there. There will be times where you'll think what's the point but… Continue reading How to Grow Your Blogging Outreach