Student/PR

How to Ace your PR Course

I've been meaning to write this post for a while now to get some advice out to my fellow PR students since I almost no longer fall under that category. (Scary!) My education journey is nearing closure and I'm now ready to get myself out there in the world of PR. Yet 3 years ago… Continue reading How to Ace your PR Course

#MyPRJob

#MyPRJob – What Skills do I Need?

In another installment of #MyPRJob, I'm going to be talking about what skills you need. See I never really - truth be told - knew what would be expected of me in a PR career, nor did I know what kind of skills I'd need to make it in the industry. PR is a tangible… Continue reading #MyPRJob – What Skills do I Need?

Student/PR

Why Trump is a PR Nightmare

Political views aside - as that's what I'm not here to talk about - whatever your opinions are on the current 45th President of the United States, Donald Trump are. I think one thing we can all agree on is that he is literally a PR's worst nightmare. But first off, lets talk about how… Continue reading Why Trump is a PR Nightmare

Student/PR

Marketing Mishaps 101

I'm a big fan of writing about current mishaps and mess-ups that I take note of in the press. Marketing is one of those things that has to be done right. If not, it has the capacity to possibly destroy your brand reputation and ultimately, cause business failure. Here are some of the biggest marketing mess-ups… Continue reading Marketing Mishaps 101

#MyPRJob

#MyPRJob – what are the different jobs in PR?

So (hopefully) you now know whether you want to work within an in-house organisation or in an agency (see my last blog post from #MyPRJob). The next question is: what different jobs in PR out there? Before I started working within PR, I didn't really know what kind of job i'd be looking for as a… Continue reading #MyPRJob – what are the different jobs in PR?

Lifestyle

Getting my Voice Heard

I've been writing from an early age (and by early age I mean writing stories on our computer with the dial up modem when I was about 7 years old) and I've always loved it. So, why am I studying PR and not journalism? Wouldn't that be more my style? Maybe, but when I started uni… Continue reading Getting my Voice Heard

Student/PR

Switch it up or Leave it Alone?

Coca Cola is making some pretty big changes to its brand this year, including the redesign of their traditional Diet Coke packaging and the introduction of an array of new 'weird and wonderful' flavours to partner this: Ginger Lime Fiesty Cherry Zesty Blood Orange Twisted Mango One I thing we can all agree on is… Continue reading Switch it up or Leave it Alone?

Student/PR

Lacoste Just Dropped a Groundbreaking Campaign

Something that caught my eye this evening was the movements of famed polo brand Lacoste and their bold new resigns of the renowned white polo under their 'Save the Species' campaign'. Their new, limited edition designs will replace the iconic crocodile with an endangered species and will only sell as many polos as there are… Continue reading Lacoste Just Dropped a Groundbreaking Campaign

#MyPRJob

#MyPRJob – In-House or Agency?

I'd studied PR for 2 years completely unbeknownst to what kind of career would await me upon graduation, it was only when I started working within the industry that I realized what different jobs I could go in to within PR. Therefore, I decided to start a small series to help fellow PR students help… Continue reading #MyPRJob – In-House or Agency?

Student/PR

Justin Forsyth Resigns from UNICEF – a Step in the Right Direction

Oxfam ought to take a step in UNICEFs direction, with their recent breaking news announcement that Deputy Director Justin Forsyth is resigning after facing three complaints of inappropriate behaviour towards female staff. The ex-boss of UNCIEF and Save the Children was said to have 'unreservedly apologised' to the three female staff at the head of… Continue reading Justin Forsyth Resigns from UNICEF – a Step in the Right Direction