Nobody ever moved forward by standing still, and similarly, nobody ever made noise by remaining quiet. In order to move mountains, you need to have the courage to push. And in fear of sounding a bit like a motivationalist, I'm going to say things in simpler terms. I think that Nike's 'Just Do It' ad… Continue reading Answering the difficult questions: Nike’s latest ad – bold or poor?
Nike are infamous for its past of exploiting young labour through the use of sweatshops for their products - and that label does not go away overnight. Even now many have cut ties to the brand and would boycott them - so is their latest release expected to rattle a few feathers? I would certainly… Continue reading Can Nike Expect a Backfire From it’s Latest Product?