We all (and when I say 'we', I largely mean 'me') love it. The Coca-Cola Christmas truck. Because nothing quite says 'it's the festive period!' like a big red truck handing out free canned drinks, right? Well, whether you're a fan or not, it's undeniable that Coca-Cola has enjoyed an entirely successful longstanding Christmas marketing… Continue reading Is there any place for marketing campaigns like Coca-Cola’s Christmas truck in 2018?
How can you make a change if you're just one person, right? That's what I always used to believe until I came across this quote (back in the good ol' 2013 Tumblr days). Be the change you want to see in the world And ever since then, it really did begin to change my outlook… Continue reading Your voices count. Really, they do!
You'd think by now that people would be aware that they need to be careful with what they say online. But evidently, that isn't always the case. I've been thinking a lot lately about YouTubers and how many apology videos I see on my timeline day in and day out. In one sense, I do… Continue reading This is how YouTubers can (and do) become their own PR demons
When was the last time you heard Brexit being widely spoken about? Probably before the Conservative party conference right? If you're nodding your head right now in agreement, you should know this is no coincidence at all.
Nobody ever moved forward by standing still, and similarly, nobody ever made noise by remaining quiet. In order to move mountains, you need to have the courage to push. And in fear of sounding a bit like a motivationalist, I'm going to say things in simpler terms. I think that Nike's 'Just Do It' ad… Continue reading Answering the difficult questions: Nike’s latest ad – bold or poor?
PR is all about getting people talking about your brand right? Raising awareness, strengthening reputation, and so on. So, one could argue that doing something bold and different, that generates attention per se, is PR right? I mean, it's certainly something worth thinking about. When you look at it very, very bluntly, 'taking a stand… Continue reading Answering the difficult questions: is equality just a PR stunt?
Sorry for the slight AWOL recently - i've been very busy moving out of university and freelancing, my blog has suffered at the hands of this and i'm all too aware. I'll be putting extra effort in to getting posts out for you guys soon, both lifestyle and PR. But for now, I have another… Continue reading It’s Time to Call the Shots on Gun Law
I've been meaning to write this post for a while now to get some advice out to my fellow PR students since I almost no longer fall under that category. (Scary!) My education journey is nearing closure and I'm now ready to get myself out there in the world of PR. Yet 3 years ago… Continue reading How to Ace your PR Course
Today marks the start of the 31-year strong McDonalds Monopoly promotion. An in-play 'game' that involves the collection of monopoly tiles in order to win a range of prizes. From a PR perspective, the fact this game is still running over thirty years later with very few adjustments to it is extremely impressive and really is worth… Continue reading How McDonalds Monopolised the in-play Fast Food Industry (literally)
I'm a big fan of writing about current mishaps and mess-ups that I take note of in the press. Marketing is one of those things that has to be done right. If not, it has the capacity to possibly destroy your brand reputation and ultimately, cause business failure. Here are some of the biggest marketing mess-ups… Continue reading Marketing Mishaps 101