How are youtubers their own PR demons
Student/PR

This is how YouTubers can (and do) become their own PR demons

You'd think by now that people would be aware that they need to be careful with what they say online. But evidently, that isn't always the case. I've been thinking a lot lately about YouTubers and how many apology videos I see on my timeline day in and day out. In one sense, I do… Continue reading This is how YouTubers can (and do) become their own PR demons

Student/PR

Dove Raises the Question: Is all Publicity Good Publicity?

In a world of mess-ups, the advertising sector is certainly no stranger to the odd controversial mistake. We recently saw global giant Unilever pull one of Dove’s short advertisements which saw a black woman remove her dark coloured shirt to reveal a white woman with a, you guessed it, lighter coloured shirt. Accompanied with the… Continue reading Dove Raises the Question: Is all Publicity Good Publicity?