How are youtubers their own PR demons
Student/PR

This is how YouTubers can (and do) become their own PR demons

You'd think by now that people would be aware that they need to be careful with what they say online. But evidently, that isn't always the case. I've been thinking a lot lately about YouTubers and how many apology videos I see on my timeline day in and day out. In one sense, I do… Continue reading This is how YouTubers can (and do) become their own PR demons

Student/PR

Is This the End of the Road for New Look?

New Look announced late this week that they'll be closing over 60 stores in the U.K. which will see the loss of a potential 980 jobs. A organisation which was once one of the national leaders in the high-street fashion industry is set to close a number of its stores in a desperate 'rescue plan'… Continue reading Is This the End of the Road for New Look?

Student/PR

A Good Idea and a Poor Execution

I'm forever going over the importance of social media, and today I have yet another example of how not to use it. Brewdog, the self-proclaimed 'hardcore' beer brand was picked up in the news today regarding their latest product: the Pink IPA. A product which, if you actually read about it has a pretty interesting concept behind.… Continue reading A Good Idea and a Poor Execution

Student/PR

Switch it up or Leave it Alone?

Coca Cola is making some pretty big changes to its brand this year, including the redesign of their traditional Diet Coke packaging and the introduction of an array of new 'weird and wonderful' flavours to partner this: Ginger Lime Fiesty Cherry Zesty Blood Orange Twisted Mango One I thing we can all agree on is… Continue reading Switch it up or Leave it Alone?

Student/PR

Snapchat and the $1.3 billion Mistake

As far as in-app update mistakes go, Snapchat topped the tables this week with their completely resigned interface that came with no prior warning or option to update. I think it's safe to say, having the app myself and following social media comments, that there's not a person who favours this update to its previous… Continue reading Snapchat and the $1.3 billion Mistake

Student/PR

Is There any Hope Left for Oxfam?

As Gillheany rightly says, "reputations are hard to win and easily lost" and it would unfortunately seen that Oxfam has learned this lesson the hard way. In a week of scandals and controversy, Oxfam have fell further and further down the hole of little redemption and, to be frank, are struggling to pull themselves back… Continue reading Is There any Hope Left for Oxfam?

Student/PR

Dove Raises the Question: Is all Publicity Good Publicity?

In a world of mess-ups, the advertising sector is certainly no stranger to the odd controversial mistake. We recently saw global giant Unilever pull one of Dove’s short advertisements which saw a black woman remove her dark coloured shirt to reveal a white woman with a, you guessed it, lighter coloured shirt. Accompanied with the… Continue reading Dove Raises the Question: Is all Publicity Good Publicity?