Product placement is one thing, but have you ever heard of person placement? Well, if you haven't you're about to. Because the Golden Globes saw a perfect exemplar of it just a few nights ago with their Fiji brand representative; who just-so-happened to be in the right place at the right time... Over and over (and… Continue reading Creative campaigns #4 – the ‘Fiji water’ photobomb
We already know that, amid growing concerns of influencer fraud, this area of marketing is now on a downward spiral, so to speak. Largely in thanks to the small number of corrupt activities in an otherwise sound form of product/service promotion. It truly is the minority that ruin it for the majority. Nevertheless, following all… Continue reading Was an orange tile the nail in the coffin of influencer marketing?
2019 is just a few days underway, yet I'm finding myself writing about a new creative campaign every single day at the moment. Forget year of the Pig, it's the year of reactive PR... Apparently. Maybe there's something in the air this year following Vitamin Water setting the standards very late on in 2018. But at… Continue reading Creative campaigns #3 – the Army’s recruitment posters
Is it that time? Yeah, you better believe it is! I LOVE Christmas adverts, and seasonal marketing is perhaps my favourite of all. From the iconic Coca-Cola truck, to the abundance of wonderful ads that bless our TV screens every year - I just adore it all. Festive advertising really is a tough one to nail, yet every… Continue reading My top 5 Christmas ads of 2018
It's Black Friday, and I'd be lying if I said I'd not succumbed to the temptation of the sales once again this year (thanks GymShark & New Look). But, I'm always going to look at this day with two perspectives. The cynical marketeer in me knows that this is no more than a very well executed ploy, piggybacked off… Continue reading Black Friday – the best marketing ploy of our generation?
I love blog series that involve interviews, mainly because they get a great reception and I meet some pretty fab people through them too. So, when I thought of the idea of interviewing journalists to quiz them on the taboo topic of PR & journo relationships, I was keen to get stuck in. I also… Continue reading #CutThroughTheNoise – an interview with journalist David Spencer, from TalkSPORT
We all (and when I say 'we', I largely mean 'me') love it. The Coca-Cola Christmas truck. Because nothing quite says 'it's the festive period!' like a big red truck handing out free canned drinks, right? Well, whether you're a fan or not, it's undeniable that Coca-Cola has enjoyed an entirely successful longstanding Christmas marketing… Continue reading The Coca-Cola truck shouldn’t be banned – and here’s why
How they didn't see it coming I don't know. As I'm almost 100% sure we all did. Publicly banning a Christmas advertisement that highlighted yes a controversial, but also very topical and very serious issue was never going to do the A.S.A any favours. Not least for their reputation as an official body, but also simply because… Continue reading This is how Iceland’s banned advert will probably be Christmas #1 this year
Be it a blessing or a curse, when you work in PR, nothing seems so innocent any more. Theresa May does a dance? Intentional. Magazine depicts a plus-sized model on their front cover? A prime example of CSR. The GBBO release a heartfelt tweet on the day of the final? 10000% PUBLIC RELATIONS. Maybe that… Continue reading The Great British Bake Off and their ‘showstopper’ PR
After being a keen follower of the #PowerAndInfluence discussions, hosted by PR-superstar Ella Minty, for a while - I was so pleased when I was asked if I'd like to host one. Amongst some of the biggest names in the industry, it was a total honour to even be a part of these discussions, let alone a… Continue reading #PowerAndInfluence overview – PR and morals, where do you draw the line?