We all (and when I say 'we', I largely mean 'me') love it. The Coca-Cola Christmas truck. Because nothing quite says 'it's the festive period!' like a big red truck handing out free canned drinks, right? Well, whether you're a fan or not, it's undeniable that Coca-Cola has enjoyed an entirely successful longstanding Christmas marketing… Continue reading Is there any place for marketing campaigns like Coca-Cola’s Christmas truck in 2018?
PR is all about getting people talking about your brand right? Raising awareness, strengthening reputation, and so on. So, one could argue that doing something bold and different, that generates attention per se, is PR right? I mean, it's certainly something worth thinking about. When you look at it very, very bluntly, 'taking a stand… Continue reading Answering the difficult questions: is equality just a PR stunt?
I was a big fan of NME growing up and still continued to support them even as the copies grew smaller and smaller; even now I tend to pick one up on the way in to work. So, when I heard on the radio that today is to see their last ever printed copy go… Continue reading NME Wave Bye-Bye to Print 👋🏻