Scarlett London Listerine Influencer Ad
Lifestyle, Student/PR

#BringOutTheBold or #WatchTheChaosUnfold? – The ups & downs of Influencer marketing

Amid ongoing concerns around Influencer marketing and the way in which ads are presented, Listerine - or more so its parent company Johnson & Johnson - has landed itself in the belly of the beast this week. Within just weeks of an investigation being launched surrounding Influencer marketing and how transparent bloggers need to be,… Continue reading #BringOutTheBold or #WatchTheChaosUnfold? – The ups & downs of Influencer marketing

Lifestyle

Why it’s Time to Ditch the Insta-Envy

Instagram, to an extent, is the marmite of social media. But whether you love it or hate it, you cannot deny it if the influence it has over so many people in this day and age. Being influential isn't a bad thing - people not feeling good enough as a result of what they see… Continue reading Why it’s Time to Ditch the Insta-Envy