I'm learning a lot in this industry, and I'm learning it fast. Something I've picked up on while dotting in and out of the PR industry over the past year and a half is that there seems to be this thing between PRs and journalists. They find one and other really hard to work with... Apparently. I've… Continue reading Let’s talk about journalists & PRs
Twitter is divided (though I wouldn't put a 50/50 on it) this week over author and comedian Sofie Hagen's shaming of the latest campaign executed by Cancer Research: that obesity is the second biggest preventable cause of cancer. The campaign can be found nationwide, from social media to billboards, it really is hard to miss.… Continue reading Sofie Hagen vs. Cancer Research UK
Since moving to Liverpool 2 and a bit years ago, i've fell in love with the city and the people who inhabit it; the only thing that isn't so great is the heartbreaking number of rough sleepers, especially at night. The good news however, is that since living here i've also noticed a fair few… Continue reading How Liverpool helps the Homeless
In a world of mess-ups, the advertising sector is certainly no stranger to the odd controversial mistake. We recently saw global giant Unilever pull one of Dove’s short advertisements which saw a black woman remove her dark coloured shirt to reveal a white woman with a, you guessed it, lighter coloured shirt. Accompanied with the… Continue reading Dove Raises the Question: Is all Publicity Good Publicity?
5 years ago, if someone would have told me i'd have been a regular blood donor i'd have said nah, not a chance. Petrified of needles to say the very least, the thought would have never crossed my mind. After a gone-wrong blood test while I was at school, and after having a Dad with… Continue reading Why I Decided to Give Blood & Never Look Back!