Social media isn't an easy thing to nail. Getting your creative content bang on, while also at the same time making sure that nothing you write can be misconstrued is actually really challenging. And that's without mentioning understanding social algorithms and getting posting times exactly right. If you're in charge of a large social account… Continue reading These are the companies that have got social media sussed
Never before (in my whole, whole life) have I finished whatever I had been doing with my day - whether that be work or something else - and thought "oh I have nothing to do now." My me-time is often plagued with the thought that I should be revising or completing assignments. I mean, even in summer… Continue reading The Art of Finishing University
So you've probably heard about Wetherspoons and their oh-so-bold move of deleting all social media this week. The popular pub chain resides in my heart, I mean, i'll always have a soft spot for Spoons and I personally can completely back their decision to 'ghost' all forms of social media. Wetherspoons dropped the 'bombshell' literally… Continue reading Who Needs Social Media, eh?
I'm a sucker (pardon the pun) for a good PR movement, and the reduction of straws in major restaurant chains is a certain exemplar of one. Bye-bye to plastic straws This year has seen many big names in the industry waving goodbye to plastic straws in a bid to end the 'plastic tide' of waste… Continue reading The PR Domino Effect
Today marks the start of the 31-year strong McDonalds Monopoly promotion. An in-play 'game' that involves the collection of monopoly tiles in order to win a range of prizes. From a PR perspective, the fact this game is still running over thirty years later with very few adjustments to it is extremely impressive and really is worth… Continue reading How McDonalds Monopolised the in-play Fast Food Industry (literally)
Both Wagamamas and TGI Fridays have come under fire recently for not paying their staff the minimum wage and of course, it hit the news. It was recognised in the press that: Wagamama has repaid an average of £50 to 2,630 employees. TGI Friday's had to repay £25 each to 2,300 staff. Plus, this isn't the first… Continue reading Why Bad Employee Relations are Bad for your PR
I've been writing from an early age (and by early age I mean writing stories on our computer with the dial up modem when I was about 7 years old) and I've always loved it. So, why am I studying PR and not journalism? Wouldn't that be more my style? Maybe, but when I started uni… Continue reading Getting my Voice Heard
I'm forever going over the importance of social media, and today I have yet another example of how not to use it. Brewdog, the self-proclaimed 'hardcore' beer brand was picked up in the news today regarding their latest product: the Pink IPA. A product which, if you actually read about it has a pretty interesting concept behind.… Continue reading A Good Idea and a Poor Execution
Coca Cola is making some pretty big changes to its brand this year, including the redesign of their traditional Diet Coke packaging and the introduction of an array of new 'weird and wonderful' flavours to partner this: Ginger Lime Fiesty Cherry Zesty Blood Orange Twisted Mango One I thing we can all agree on is… Continue reading Switch it up or Leave it Alone?
Christmas is, well to me, undoubtedly one of the best times of the year. The build up lasts for months - which may seem OTT for a one-day celebration. Nevertheless for the most of us, this holiday is an excuse to spend times with family, spoil and be spoilt and most importantly, enjoy cheat days… Continue reading How to Deal With Post-Christmas Blues