Student/PR

Creative Campaigns #10 – ‘Not A Big Mac’

If there's one fast food chain that's renowned for its 'rock-the-boat' campaigns, it's Burger King. And I'm normally not a fan of brands slandering other brands - but this campaign is so ingenious that it's hard not to applaud it. Amid a number of fabulous PR stunts comes another, and this time - it open… Continue reading Creative Campaigns #10 – ‘Not A Big Mac’

KFC gravy campaign PR
Student/PR

Creative campaigns #9 – KFC’s GRAVY candle

KFC aren't strangers to a great creative comms campaign. Who can remember their great public apology when they infamously ran out of chicken? (How a chicken restaurant runs out chicken, I'll never know - but it did). So simple yet so effective, KFC's recovery campaign was one for the ages and was, wait - still… Continue reading Creative campaigns #9 – KFC’s GRAVY candle

World famous egg
Student/PR

What an EGG teaches us about social media

"What an egg teaches us about social media" well there's a heading I never thought I'd write. But, in the wake of the recent world record broken for most Instagram likes by a stock photo egg, here I am. The egg in question, perhaps better known as the @world_record_egg, stole the record for 'most liked… Continue reading What an EGG teaches us about social media

Cadburys egg hunting 2019
Student/PR

Creative campaigns #5 – Cadbury’s hunting season is ON

Cadbury's hunting season is, once again, well and truly underway. But this time it's bigger and better. Scrap the searching through the egg basket in your local Tesco, cause' this year you'll be able to find them not only there, but also on billboards, in magazines, on TV and MORE. This campaign has been unfortunate… Continue reading Creative campaigns #5 – Cadbury’s hunting season is ON

Banned Iceland Ad - Rang Tan
Student/PR

This is how Iceland’s banned advert will probably be Christmas #1 this year

How they didn't see it coming I don't know. As I'm almost 100% sure we all did. Publicly banning a Christmas advertisement that highlighted yes a controversial, but also very topical and very serious issue was never going to do the A.S.A any favours. Not least for their reputation as an official body, but also simply because… Continue reading This is how Iceland’s banned advert will probably be Christmas #1 this year

Great British Bake Off PR
Lifestyle

The Great British Bake Off and their ‘showstopper’ PR

Be it a blessing or a curse, when you work in PR, nothing seems so innocent any more. Theresa May does a dance? Intentional. Magazine depicts a plus-sized model on their front cover? A prime example of CSR. The GBBO release a heartfelt tweet on the day of the final? 10000% PUBLIC RELATIONS.  Maybe that… Continue reading The Great British Bake Off and their ‘showstopper’ PR

best companies on social media - PR & Lifestyle Blog - PR Blogger
Student/PR

These are the companies that have got social media sussed

Social media isn't an easy thing to nail. Getting your creative content bang on, while also at the same time making sure that nothing you write can be misconstrued is actually really challenging. And that's without mentioning understanding social algorithms and getting posting times exactly right. If you're in charge of a large social account… Continue reading These are the companies that have got social media sussed

Lifestyle

The Art of Finishing University

Never before (in my whole, whole life) have I finished whatever I had been doing with my day - whether that be work or something else - and thought "oh I have nothing to do now." My me-time is often plagued with the thought that I should be revising or completing assignments. I mean, even in summer… Continue reading The Art of Finishing University

Student/PR

Who Needs Social Media, eh?

So you've probably heard about Wetherspoons and their oh-so-bold move of deleting all social media this week. The popular pub chain resides in my heart, I mean, i'll always have a soft spot for Spoons and I personally can completely back their decision to 'ghost' all forms of social media. Wetherspoons dropped the 'bombshell' literally… Continue reading Who Needs Social Media, eh?

Student/PR

The PR Domino Effect

I'm a sucker (pardon the pun) for a good PR movement, and the reduction of straws in major restaurant chains is a certain exemplar of one. Bye-bye to plastic straws This year has seen many big names in the industry waving goodbye to plastic straws in a bid to end the 'plastic tide' of waste… Continue reading The PR Domino Effect