Nobody ever moved forward by standing still, and similarly, nobody ever made noise by remaining quiet. In order to move mountains, you need to have the courage to push. And in fear of sounding a bit like a motivationalist, I'm going to say things in simpler terms. I think that Nike's 'Just Do It' ad… Continue reading Answering the difficult questions: Nike’s latest ad – bold or poor?
PR is all about getting people talking about your brand right? Raising awareness, strengthening reputation, and so on. So, one could argue that doing something bold and different, that generates attention per se, is PR right? I mean, it's certainly something worth thinking about. When you look at it very, very bluntly, 'taking a stand… Continue reading Answering the difficult questions: is equality just a PR stunt?
Disclaimer: there isn't an actual job opening to save Roxanne Pallet's reputation. That was simply me, trying to be clever. Sorry if you came here seeking a PR job. Is there a PR in the country, no, the world who can save Roxanne Pallett? I'm not sure. After hearing the cringe-worthy statement this morning from 'Roxy'… Continue reading Job opening: PR person needed to save Roxanne Pallett
I did great in my GCSEs, but my A-Levels? Not so much. And for a long time I let myself believe that my grades were vindictive of my intelligence and my abilities. Now, its GCSE results day today, and I couldn't let this day pass without saying something. Without expressing my own take on this occasion… Continue reading Everybody is a genius
I couldn't not talk about this. It caught my eye in the news this week that a scheme in Oxford called Greater Change is trialling 'homeless QR codes in London'. It works by giving a homeless person a barcode which they should wear around their necks on a lanyard. Then, the 'ever-so-busy' passer by can… Continue reading Scanning homeless people – has the world gone completely mad?
Sorry for the slight AWOL recently - i've been very busy moving out of university and freelancing, my blog has suffered at the hands of this and i'm all too aware. I'll be putting extra effort in to getting posts out for you guys soon, both lifestyle and PR. But for now, I have another… Continue reading It’s Time to Call the Shots on Gun Law
Public Relations, one could argue has been around since the dawn of time. Ever since humans have been able to talk they’ve been able to persuade. But, when did we begin to make a business out of it, and where is it headed? So, what is Public Relations? First things first, what is PR? Defined by the… Continue reading Public Relations – Where Did it Come From & Where is it Headed?
Having worked in digital PR for a while, I've picked up quite a bit, especially in terms of SEO and SERPs etc. One of the most interesting things I found out about however was Domain Authority, a term i'd not heard of before working but could have done with knowing about as a blogger. So,… Continue reading How to Improve your Domain Authority
Today marks the start of the 31-year strong McDonalds Monopoly promotion. An in-play 'game' that involves the collection of monopoly tiles in order to win a range of prizes. From a PR perspective, the fact this game is still running over thirty years later with very few adjustments to it is extremely impressive and really is worth… Continue reading How McDonalds Monopolised the in-play Fast Food Industry (literally)
Both Wagamamas and TGI Fridays have come under fire recently for not paying their staff the minimum wage and of course, it hit the news. It was recognised in the press that: Wagamama has repaid an average of £50 to 2,630 employees. TGI Friday's had to repay £25 each to 2,300 staff. Plus, this isn't the first… Continue reading Why Bad Employee Relations are Bad for your PR