We all (and when I say 'we', I largely mean 'me') love it. The Coca-Cola Christmas truck. Because nothing quite says 'it's the festive period!' like a big red truck handing out free canned drinks, right? Well, whether you're a fan or not, it's undeniable that Coca-Cola has enjoyed an entirely successful longstanding Christmas marketing… Continue reading Is there any place for marketing campaigns like Coca-Cola’s Christmas truck in 2018?
Be it a blessing or a curse, when you work in PR, nothing seems so innocent any more. Theresa May does a dance? Intentional. Magazine depicts a plus-sized model on their front cover? A prime example of CSR. The GBBO release a heartfelt tweet on the day of the final? 10000% PUBLIC RELATIONS. Maybe that… Continue reading The Great British Bake Off and their ‘showstopper’ PR
After being a keen follower of the #PowerAndInfluence discussions, hosted by PR-superstar Ella Minty, for a while - I was so pleased when I was asked if I'd like to host one. Amongst some of the biggest names in the industry, it was a total honour to even be a part of these discussions, let alone a… Continue reading #PowerAndInfluence overview – PR and morals, where do you draw the line?
I noticed a story on the commute to work this morning regarding Topshop and a misconstrued product of theirs hitting headlines. When I saw the shirt I won't lie, I can 100% see how it's been taken badly (after I openly spoke out about the H&M crisis being nothing more than an overreaction). The shirt… Continue reading Topman – in Bad Taste?
Coca Cola is making some pretty big changes to its brand this year, including the redesign of their traditional Diet Coke packaging and the introduction of an array of new 'weird and wonderful' flavours to partner this: Ginger Lime Fiesty Cherry Zesty Blood Orange Twisted Mango One I thing we can all agree on is… Continue reading Switch it up or Leave it Alone?
Unless you've been living under a rock, you'd have heard of KFC and their chicken (or rather lack of) problem this week. A chicken restaurant that runs out of chicken due to a supply issue doesn't exactly sound like a recipe for success now, does it? But what does a company do in this situation?… Continue reading KFC Demonstrates why Crisis Management is so Important
As Gillheany rightly says, "reputations are hard to win and easily lost" and it would unfortunately seen that Oxfam has learned this lesson the hard way. In a week of scandals and controversy, Oxfam have fell further and further down the hole of little redemption and, to be frank, are struggling to pull themselves back… Continue reading Is There any Hope Left for Oxfam?