Product placement is one thing, but have you ever heard of person placement? Well, if you haven't you're about to. Because the Golden Globes saw a perfect exemplar of it just a few nights ago with their Fiji brand representative; who just-so-happened to be in the right place at the right time... Over and over (and… Continue reading Creative campaigns #4 – the ‘Fiji water’ photobomb
2019 is just a few days underway, yet I'm finding myself writing about a new creative campaign every single day at the moment. Forget year of the Pig, it's the year of reactive PR... Apparently. Maybe there's something in the air this year following Vitamin Water setting the standards very late on in 2018. But at… Continue reading Creative campaigns #3 – the Army’s recruitment posters
When you work in Public Relations, keeping in touch with the news is an important part of your job. Whether it's seeking out journalists, eyeing out press opportunities or just generally keeping in the know; most of my days start with a quick flick through the news. And that's when I noticed this morning that… Continue reading #NoPhoneForAYear – my favourite campaign of 2019 ALREADY
In another installment of #MyPRJob, I'm going to be talking about what skills you need. See I never really - truth be told - knew what would be expected of me in a PR career, nor did I know what kind of skills I'd need to make it in the industry. PR is a tangible… Continue reading #MyPRJob – What Skills do I Need?