Google Christmas Advert - home alone remake with Macaulay Culkin
Student/PR

“OK, Google – did we just pull off the best Christmas campaign yet?”

That's [the title] something I could surely imagine the marketing team asking themselves at Google HQ this morning, as they revel in the success of their slightly-late-but-nevertheless-amazing Christmas ad. Which features Macaulay Culkin - or 'Kevin' as we know and love him - in a modern remake of the Christmas Classic, Home Alone. Missing a… Continue reading “OK, Google – did we just pull off the best Christmas campaign yet?”

John Lewis Twitter Ad
Student/PR

The @JohnLewis (Twitter) ad – and why it’s ICONIC

Last week, I voiced my opinions on the new John Lewis Christmas ad, and how it was (to me) a bit of a disappointment. Displaying a total lack of pre-campaign sell in (which is their signature move), and focusing more on their iconic casting rather than the actual content of the advertisement - I certainly… Continue reading The @JohnLewis (Twitter) ad – and why it’s ICONIC

Coca Cola truck pulled back 2018
Student/PR

The Coca-Cola truck shouldn’t be banned – and here’s why

We all (and when I say 'we', I largely mean 'me') love it. The Coca-Cola Christmas truck. Because nothing quite says 'it's the festive period!' like a big red truck handing out free canned drinks, right? Well, whether you're a fan or not, it's undeniable that Coca-Cola has enjoyed an entirely successful longstanding Christmas marketing… Continue reading The Coca-Cola truck shouldn’t be banned – and here’s why