Public Relations, one could argue has been around since the dawn of time. Ever since humans have been able to talk they’ve been able to persuade. But, when did we begin to make a business out of it, and where is it headed? So, what is Public Relations? First things first, what is PR? Defined by the… Continue reading Public Relations – Where Did it Come From & Where is it Headed?
In another installment of #MyPRJob, I'm going to be talking about what skills you need. See I never really - truth be told - knew what would be expected of me in a PR career, nor did I know what kind of skills I'd need to make it in the industry. PR is a tangible… Continue reading #MyPRJob – What Skills do I Need?
Political views aside - as that's what I'm not here to talk about - whatever your opinions are on the current 45th President of the United States, Donald Trump are. I think one thing we can all agree on is that he is literally a PR's worst nightmare. But first off, lets talk about how… Continue reading Why Trump is a PR Nightmare
You've probably heard of the 'white creme egg' campaign thanks to Cadbury's, who have promised to give away thousands of pounds to those who find an exclusive white version of the Easter-favourite 'creme egg'. But in reality - did they really think it through? Keen shoppers desperate to find one of the white eggs have… Continue reading What Happens When You Don’t Think a Campaign Through?
It started as a Facebook page and now turns over £££s, has its own 'headquarters' in Manchester and employs 120 staff members in just 5 years of operation - so, just how did LadBible go from Facebook commonplace to a highly profitable business? They are the perfect example of how to home in on your… Continue reading LadBible – a Stellar Example of Business Growth Done Right
It hit the news earlier this week that Doritos planned to launch a new, 'woman-friendly' crisp and to say that they missed the mark would be an understatement. Ultimately, feminism is about equality and what could contradict equality more than a modified crisp that doesn't encompass the same manly crunch that current Doritos do. If… Continue reading Know When You’ve Missed the Mark, Doritos
Spoken as a final year student myself, it is stressful, with graduation right round the corner and deadlines mounting left right and centre, it can seem impossible to upkeep your studies, social life, work and get enough sleep. But fear not, it can be done - all it takes is a little organisation. Here are… Continue reading Staying sane in your Final Year of University
You may or may not know (but I'm going to go with 'know' as I rarely stop talking about them) that I have completed a few PR Internships over the summer and have a few more on the way. They truly have been invaluable to me, and I would recommend to anybody studying PR that… Continue reading #MyPRJob – My Top Tips for Securing PR Internships
Nearly 2 years ago I made the oh-so-daunting move to University which many of you will be making in the forthcoming weeks. Don't get me wrong, if you're moving away from home for the first time and living independently - it's scary I wont lie to you! However, it was also the best thing I… Continue reading Moving Away to University? Here are Some Things I Wish I Knew
So after a whirlwind 2 weeks, my first official in-office Internship has (unfortunately) come to an end! I lacked the advice as to whether a PR Internship would be worth it, so (luckily) I went for it anyway - but I can tell you that some info on whether to take up an Internship, what… Continue reading #MyPRJob – Inside the PR Intern Experience