Name a cockroach after your ex
Student/PR

Creative campaigns #6 – name a COCKROACH after your ex

You can now name a cockroach after your ex. Yep, you heard that right. And though it sounds bizarre, I'm pretty sure everyone has a name in mind, right? Well, that's why this campaign - headed up by Hemsley Conservation Centre - is genius. Because it's so simple yet so effective, so relatable yet so… Continue reading Creative campaigns #6 – name a COCKROACH after your ex

Student/PR

Creative campaigns #4 – the ‘Fiji water’ photobomb

Product placement is one thing, but have you ever heard of person placement? Well, if you haven't you're about to. Because the Golden Globes saw a perfect exemplar of it just a few nights ago with their Fiji brand representative; who just-so-happened to be in the right place at the right time... Over and over (and… Continue reading Creative campaigns #4 – the ‘Fiji water’ photobomb

introvert in PR
Student/PR

You don’t have to be Samantha Jones to work in PR

"Oh, you work in PR? You must be like, super loud then" "You can't be quiet and work in communications!" "If you're not confident, you're not going to make it"  "But isn't your job just like, socialising?" "You're an introvert? You won't do well here..." I'm not usually one to succumb to the agg of… Continue reading You don’t have to be Samantha Jones to work in PR

The Army's recruitment posters 2019
Student/PR

Creative campaigns #3 – the Army’s recruitment posters

2019 is just a few days underway, yet I'm finding myself writing about a new creative campaign every single day at the moment. Forget year of the Pig, it's the year of reactive PR... Apparently. Maybe there's something in the air this year following Vitamin Water setting the standards very late on in 2018. But at… Continue reading Creative campaigns #3 – the Army’s recruitment posters

How to grow online
Student/PR

How to MAXIMISE your online presence

Growing your online presence is extremely important. No matter if you are running a PR blog, a one-person agency or even own a larger company - you will need to pay attention to your customer service, your branding, and public relations as well as your marketing. Today, people often start their industry research with the… Continue reading How to MAXIMISE your online presence

PR and morals
Student/PR

#PowerAndInfluence overview – PR and morals, where do you draw the line?

After being a keen follower of the #PowerAndInfluence discussions, hosted by PR-superstar Ella Minty, for a while - I was so pleased when I was asked if I'd like to host one. Amongst some of the biggest names in the industry, it was a total honour to even be a part of these discussions, let alone a… Continue reading #PowerAndInfluence overview – PR and morals, where do you draw the line?

How i'd play it if I was on The Apprentice - PR & Lifestyle Blogger
Lifestyle, Student/PR

How I’d play it if I was on The Apprentice

The Apprentice starts on the 3rd October and, though I've not typically religiously watched it in the past, I'm excited to delve into it. This year I'm devoted to watching it every night as I feel like I can learn a lot from it, oh and not to mention it's right up my street. It's… Continue reading How I’d play it if I was on The Apprentice

PR Public Relations
Student/PR

Spin-doctoring, free advertisement and other things that PR isn’t

Not everybody has heard of PR and even those who have can sometimes have misconstrued impressions of it. Don't get me wrong, before randomly choosing it at uni, I myself had no idea what PR even stood for. Working in PR and some (very) common misconceptionsTelling somebody that you work in PR often returns a… Continue reading Spin-doctoring, free advertisement and other things that PR isn’t

Meet the PR Blogger, Student/PR

Meet the PR Blogger – with Arianne Williams

Hello and welcome to my second instalment of my 'meet the PR blogger' series, this time including Arianne Williams. But, before I start, lets get down to the basics. What is the 'meet the PR blogger' series? This series has been put together by yours truly to delve in to the inner workings of the… Continue reading Meet the PR Blogger – with Arianne Williams

Meet the PR Blogger, Student/PR

Meet the PR Blogger – with Marcel Klebba

Hello and welcome to my first instalment of my 'meet the PR blogger' series, starting with no other than Marcel Klebba. But before I start, lets get down to the basics. What is the 'meet the PR blogger' series? This series has been put together by yours truly to delve in to the inner workings… Continue reading Meet the PR Blogger – with Marcel Klebba