Build-A-Bear
Student/PR

How Build a Bear quickly learned that their campaign was a… Bear-y Bad idea

Pardon the terrible, terrible pun in the title (I can't resist one, really). Let's talk about Build-A-Bear and their infamous campaign that went to pot last week. If you've not managed to hear about the 'incident' yet, then you'd have done well to avoid the news of this terrible campaign. Proposed, developed and executed by… Continue reading How Build a Bear quickly learned that their campaign was a… Bear-y Bad idea