Student/PR

Creative Campaigns #10 – ‘Not A Big Mac’

If there's one fast food chain that's renowned for its 'rock-the-boat' campaigns, it's Burger King. And I'm normally not a fan of brands slandering other brands - but this campaign is so ingenious that it's hard not to applaud it. Amid a number of fabulous PR stunts comes another, and this time - it open… Continue reading Creative Campaigns #10 – ‘Not A Big Mac’

Name a cockroach after your ex
Student/PR

Creative campaigns #6 – name a COCKROACH after your ex

You can now name a cockroach after your ex. Yep, you heard that right. And though it sounds bizarre, I'm pretty sure everyone has a name in mind, right? Well, that's why this campaign - headed up by Hemsley Conservation Centre - is genius. Because it's so simple yet so effective, so relatable yet so… Continue reading Creative campaigns #6 – name a COCKROACH after your ex

Vitamin Water no phone for a year campaign
Student/PR

#NoPhoneForAYear – my favourite campaign of 2019 ALREADY

When you work in Public Relations, keeping in touch with the news is an important part of your job. Whether it's seeking out journalists, eyeing out press opportunities or just generally keeping in the know; most of my days start with a quick flick through the news. And that's when I noticed this morning that… Continue reading #NoPhoneForAYear – my favourite campaign of 2019 ALREADY

Student/PR

Who Needs Social Media, eh?

So you've probably heard about Wetherspoons and their oh-so-bold move of deleting all social media this week. The popular pub chain resides in my heart, I mean, i'll always have a soft spot for Spoons and I personally can completely back their decision to 'ghost' all forms of social media. Wetherspoons dropped the 'bombshell' literally… Continue reading Who Needs Social Media, eh?

Student/PR

Switch it up or Leave it Alone?

Coca Cola is making some pretty big changes to its brand this year, including the redesign of their traditional Diet Coke packaging and the introduction of an array of new 'weird and wonderful' flavours to partner this: Ginger Lime Fiesty Cherry Zesty Blood Orange Twisted Mango One I thing we can all agree on is… Continue reading Switch it up or Leave it Alone?

Student/PR

Lacoste Just Dropped a Groundbreaking Campaign

Something that caught my eye this evening was the movements of famed polo brand Lacoste and their bold new resigns of the renowned white polo under their 'Save the Species' campaign'. Their new, limited edition designs will replace the iconic crocodile with an endangered species and will only sell as many polos as there are… Continue reading Lacoste Just Dropped a Groundbreaking Campaign

Student/PR

The H&M Crisis – a Marketing Mishap or Nothing of Concern?

If you're a keen Social Media user, it has undoubtedly not escaped your eye that H&M are in the spotlight recently - not, however for any of the right reasons. It caught Twitter's attention that retail giant may have just made a big marketing slip-up that brushed racism - a prevalent modern day issue even now. The acclaimed… Continue reading The H&M Crisis – a Marketing Mishap or Nothing of Concern?

Student/PR

Victoria Secret in Huge Decline – But Why?

Admittedly, I myself, an only-just post-teen had not heard of  Victoria Secret until a few years ago, but since then I admired their growing popularity - especially amongst the younger age groups. However these past few months all I've noticed are criticisms of the brand: where are the 'realistic' models? Where are the products that… Continue reading Victoria Secret in Huge Decline – But Why?