Having worked in digital PR for a while, I've picked up quite a bit, especially in terms of SEO and SERPs etc. One of the most interesting things I found out about however was Domain Authority, a term i'd not heard of before working but could have done with knowing about as a blogger. So,… Continue reading How to Improve your Domain Authority
The saying 'time flies' couldn't ring more true when it comes to my university experience. I literally blinked and it was over. Don't get me wrong, whenever I heard that from a family member or an older friend I had to force myself not to eye roll, yet here I am three years down the… Continue reading Three Cheers for Three Years
I had a slow yet steady start on my blog but finally after a year I feel like I'm really getting there. Blogging isn't easy and the more you want out of it (e.g. sponsors), the harder you'll have to work to get there. There will be times where you'll think what's the point but… Continue reading How to Grow Your Blogging Outreach
In another installment of #MyPRJob, I'm going to be talking about what skills you need. See I never really - truth be told - knew what would be expected of me in a PR career, nor did I know what kind of skills I'd need to make it in the industry. PR is a tangible… Continue reading #MyPRJob – What Skills do I Need?
Today marks the start of the 31-year strong McDonalds Monopoly promotion. An in-play 'game' that involves the collection of monopoly tiles in order to win a range of prizes. From a PR perspective, the fact this game is still running over thirty years later with very few adjustments to it is extremely impressive and really is worth… Continue reading How McDonalds Monopolised the in-play Fast Food Industry (literally)
Happy International Women's Day! To celebrate, I wanted to put together a quick post about some of the women I admire in PR, and who inspire me every day (i'm all about girl power after all). Though there are so many powerful women who are big names in the industry, I wanted to make this… Continue reading Women in PR – My Top 5 Inspirations
I've been writing from an early age (and by early age I mean writing stories on our computer with the dial up modem when I was about 7 years old) and I've always loved it. So, why am I studying PR and not journalism? Wouldn't that be more my style? Maybe, but when I started uni… Continue reading Getting my Voice Heard