introvert in PR
Student/PR

You don’t have to be Samantha Jones to work in PR

"Oh, you work in PR? You must be like, super loud then" "You can't be quiet and work in communications!" "If you're not confident, you're not going to make it"  "But isn't your job just like, socialising?" "You're an introvert? You won't do well here..." I'm not usually one to succumb to the agg of… Continue reading You don’t have to be Samantha Jones to work in PR

The Army's recruitment posters 2019
Student/PR

Creative campaigns #3 – the Army’s recruitment posters

2019 is just a few days underway, yet I'm finding myself writing about a new creative campaign every single day at the moment. Forget year of the Pig, it's the year of reactive PR... Apparently. Maybe there's something in the air this year following Vitamin Water setting the standards very late on in 2018. But at… Continue reading Creative campaigns #3 – the Army’s recruitment posters

Vitamin Water no phone for a year campaign
Student/PR

#NoPhoneForAYear – my favourite campaign of 2019 ALREADY

When you work in Public Relations, keeping in touch with the news is an important part of your job. Whether it's seeking out journalists, eyeing out press opportunities or just generally keeping in the know; most of my days start with a quick flick through the news. And that's when I noticed this morning that… Continue reading #NoPhoneForAYear – my favourite campaign of 2019 ALREADY

Best Christmas ads of 2018
Lifestyle

My top 5 Christmas ads of 2018

Is it that time? Yeah, you better believe it is! I LOVE Christmas adverts, and seasonal marketing is perhaps my favourite of all. From the iconic Coca-Cola truck, to the abundance of wonderful ads that bless our TV screens every year - I just adore it all. Festive advertising really is a tough one to nail, yet every… Continue reading My top 5 Christmas ads of 2018

John Lewis Twitter Ad
Student/PR

The @JohnLewis (Twitter) ad – and why it’s ICONIC

Last week, I voiced my opinions on the new John Lewis Christmas ad, and how it was (to me) a bit of a disappointment. Displaying a total lack of pre-campaign sell in (which is their signature move), and focusing more on their iconic casting rather than the actual content of the advertisement - I certainly… Continue reading The @JohnLewis (Twitter) ad – and why it’s ICONIC

PR Public Relations
Student/PR

Spin-doctoring, free advertisement and other things that PR isn’t

Not everybody has heard of PR and even those who have can sometimes have misconstrued impressions of it. Don't get me wrong, before randomly choosing it at uni, I myself had no idea what PR even stood for. Working in PR and some (very) common misconceptionsTelling somebody that you work in PR often returns a… Continue reading Spin-doctoring, free advertisement and other things that PR isn’t

Meet the PR Blogger, Student/PR

Meet the PR Blogger – with Arianne Williams

Hello and welcome to my second instalment of my 'meet the PR blogger' series, this time including Arianne Williams. But, before I start, lets get down to the basics. What is the 'meet the PR blogger' series? This series has been put together by yours truly to delve in to the inner workings of the… Continue reading Meet the PR Blogger – with Arianne Williams

Meet the PR Blogger, Student/PR

Meet the PR Blogger – with Marcel Klebba

Hello and welcome to my first instalment of my 'meet the PR blogger' series, starting with no other than Marcel Klebba. But before I start, lets get down to the basics. What is the 'meet the PR blogger' series? This series has been put together by yours truly to delve in to the inner workings… Continue reading Meet the PR Blogger – with Marcel Klebba

Student/PR

How to Ace your PR Course

I've been meaning to write this post for a while now to get some advice out to my fellow PR students since I almost no longer fall under that category. (Scary!) My education journey is nearing closure and I'm now ready to get myself out there in the world of PR. Yet 3 years ago… Continue reading How to Ace your PR Course

Student/PR

The Rise of YouTube – When did Vloggers Become so Important?

YouTube has been around since 2005 and was typically famed for music videos - yet fast forward 13 years and it's actually one of the most popular and influential platforms across the whole social web. Vloggers have been around for years but have only recently come to prevalence in the past few. They now have… Continue reading The Rise of YouTube – When did Vloggers Become so Important?