When you work in Public Relations, keeping in touch with the news is an important part of your job. Whether it's seeking out journalists, eyeing out press opportunities or just generally keeping in the know; most of my days start with a quick flick through the news. And that's when I noticed this morning that… Continue reading #NoPhoneForAYear – my favourite campaign of 2019 ALREADY
That's [the title] something I could surely imagine the marketing team asking themselves at Google HQ this morning, as they revel in the success of their slightly-late-but-nevertheless-amazing Christmas ad. Which features Macaulay Culkin - or 'Kevin' as we know and love him - in a modern remake of the Christmas Classic, Home Alone. Missing a… Continue reading “OK, Google – did we just pull off the best Christmas campaign yet?”
10 or so years ago, you could work in Public Relations and go about your daily business without knowing what Search Engine Optimisation (otherwise known as SEO) even was. 20 odd years ago, you wouldn't have even needed a good knowledge of the internet. In simpler times, press releases were sent by hand or faxed across, phone… Continue reading SEO and PR, they go together like rama lama lama ka dinga da dinga dong
No matter where you are through the year, a good gift is a great way to connect with your clients, be it journalists, your company partners or the brands you work with. It doesn't have to be a specific holiday - though it is 4 days til' Christmas so now's as good a time as… Continue reading The do’s and don’t of present-ry… How to gift your clients RIGHT this Christmas
…Sounds impossible right? Public Relations is inundated with a variety of different tasks. In fact, more often than not I’m rarely doing the same thing twice. But when you’re super organised (like me), it’s sometimes hard to stay on top of it all, and PR can fast become a perfectionists worst nightmare. Is it ever… Continue reading How to stay on top of your time in PR – trust me, it can be done!
It's Black Friday, and I'd be lying if I said I'd not succumbed to the temptation of the sales once again this year (thanks GymShark & New Look). But, I'm always going to look at this day with two perspectives. The cynical marketeer in me knows that this is no more than a very well executed ploy, piggybacked off… Continue reading Black Friday – the best marketing ploy of our generation?
Last week, I voiced my opinions on the new John Lewis Christmas ad, and how it was (to me) a bit of a disappointment. Displaying a total lack of pre-campaign sell in (which is their signature move), and focusing more on their iconic casting rather than the actual content of the advertisement - I certainly… Continue reading The @JohnLewis (Twitter) ad – and why it’s ICONIC
You may remember my post from last year, Women in PR - my top 5 inspirations, in line with #InternationalWomensDay. And, given today is #InternationalMensDay, I thought it only right that we 'hear it for the boys' too. Now during my career, I've come across a lot of influential and downright amazing people in the… Continue reading #InternationalMensDay – my top 5 PR inspirations
Nothing says 'festive' like the John Lewis Christmas ad. It's iconic, has been for years and I kinda' thought it always would be. #MozTheMonster was a big success for them last year, their pre-release marketing was stunning and the ad itself was so triumphant in capturing the attention, the minds... the hearts of the masses.… Continue reading Will John Lewis make it to #1 Christmas ad this year?
We all (and when I say 'we', I largely mean 'me') love it. The Coca-Cola Christmas truck. Because nothing quite says 'it's the festive period!' like a big red truck handing out free canned drinks, right? Well, whether you're a fan or not, it's undeniable that Coca-Cola has enjoyed an entirely successful longstanding Christmas marketing… Continue reading The Coca-Cola truck shouldn’t be banned – and here’s why