Kanye West - ever famous for being somewhat outspoken and never shy - has recently sparked up yet another conversation. This time, it's with the question: what would happen if our lives weren't so defined by numbers? In a world that's becoming slightly Black Mirror-esque, social popularity is becoming more and more important. So much to the point that not only has social media become a big part of our lifestyle, but also in our careers. Which i'm not saying is a bad thing by the way, part of my job includes social media management - and I love being able to use platforms to make a difference. The way that it should be used.
Today is my work-iversary at Tecmark. 12 months ago to the date, I was a timid (and not afraid to admit it) final year student walking through the doors of Portland Street for the very first time. Not really knowing what to expect. One thing I didn’t expect and never could have comprehended though is… Continue reading Happy work-iversary to me: looking back at my first year in PR
Social media isn't an easy thing to nail. Getting your creative content bang on, while also at the same time making sure that nothing you write can be misconstrued is actually really challenging. And that's without mentioning understanding social algorithms and getting posting times exactly right. If you're in charge of a large social account… Continue reading These are the companies that have got social media sussed
PR is all about getting people talking about your brand right? Raising awareness, strengthening reputation, and so on. So, one could argue that doing something bold and different, that generates attention per se, is PR right? I mean, it's certainly something worth thinking about. When you look at it very, very bluntly, 'taking a stand… Continue reading Answering the difficult questions: is equality just a PR stunt?
Amid ongoing concerns around Influencer marketing and the way in which ads are presented, Listerine - or more so its parent company Johnson & Johnson - has landed itself in the belly of the beast this week. Within just weeks of an investigation being launched surrounding Influencer marketing and how transparent bloggers need to be,… Continue reading #BringOutTheBold or #WatchTheChaosUnfold? – The ups & downs of Influencer marketing
Disclaimer: there isn't an actual job opening to save Roxanne Pallet's reputation. That was simply me, trying to be clever. Sorry if you came here seeking a PR job. Is there a PR in the country, no, the world who can save Roxanne Pallett? I'm not sure. After hearing the cringe-worthy statement this morning from 'Roxy'… Continue reading Job opening: PR person needed to save Roxanne Pallett
Though i'm technically a 'digital PR executive'; copywriting has been - and still is - a big part of my job. When I started interning at Tecmark last year, I began with writing blogs and articles for some of their smaller clients. I didn't know it at the time, but this was the start of… Continue reading The oh-so trivial problems of your everyday copywriter
If you've been following this blog for a while, you'll know that i'm a big fan of PR mishaps and mess-ups. Occasionally however, I do like to applaud the campaigns that I think have been delivered really well. Because, in a world of publicity blunders and brand slip ups, isn't it nice to talk about… Continue reading 7 PR campaigns that i’m loving this year
- This one's dedicated to my lovely friend and 'Friends' superfan. Chloe Howard. Happy Birthday love! - So i've been re-watching Friends (for like the 8th time now but who cares) recently and it got the brain ticking. I think on one level or another, we can all resonate with 'Friends'. Whether it be their… Continue reading 5 things we can learn about PR from ‘Friends’
So i've been dabbling in and out of PR employment for the last year and a half now. I've interned at various agencies up and down the UK, including at Tecmark where I currently work. I think interning is a great opportunity and i'd always recommend it whilst you're studying or maybe just after. I've… Continue reading 5 things you can expect from your first job in PR