Being an introvert in PR
Student/PR

You don’t have to be Samantha Jones to work in PR

"Oh, you work in PR? You must be like, super loud then" "You can't be quiet and work in communications!" "If you're not confident, you're not going to make it"  "But isn't your job just like, socialising?" "You're an introvert? You won't do well here..." I'm not usually one to succumb to the agg of… Continue reading You don’t have to be Samantha Jones to work in PR

John Lewis Christmas ad 2018
Student/PR

John Lewis have lost their Christmas Ad touch… #SorryNotSorry

Nothing says 'festive' like the John Lewis Christmas ad. It's iconic, has been for years and I kinda' thought it always would be. #MozTheMonster was a big success for them last year, their pre-release marketing was stunning and the ad itself was so triumphant in capturing the attention, the minds... the hearts of the masses.… Continue reading John Lewis have lost their Christmas Ad touch… #SorryNotSorry

Coca Cola truck pulled back 2018
Student/PR

Is there any place for marketing campaigns like Coca-Cola’s Christmas truck in 2018?

We all (and when I say 'we', I largely mean 'me') love it. The Coca-Cola Christmas truck. Because nothing quite says 'it's the festive period!' like a big red truck handing out free canned drinks, right? Well, whether you're a fan or not, it's undeniable that Coca-Cola has enjoyed an entirely successful longstanding Christmas marketing… Continue reading Is there any place for marketing campaigns like Coca-Cola’s Christmas truck in 2018?

Banned Iceland Ad - Rang Tan
Student/PR

You played yourself, A.S.A. – how a banned advert will probably be Christmas #1 this year

How they didn't see it coming I don't know. As I'm almost 100% sure we all did. Publicly banning a Christmas advertisement that highlighted yes a controversial, but also very topical and very serious issue was never going to do the A.S.A any favours. Not least for their reputation as an official body, but also simply because… Continue reading You played yourself, A.S.A. – how a banned advert will probably be Christmas #1 this year

PR and morals
Student/PR

#PowerAndInfluence overview – PR and morals, where do you draw the line?

After being a keen follower of the #PowerAndInfluence discussions, hosted by PR-superstar Ella Minty, for a while - I was so pleased when I was asked if I'd like to host one. Amongst some of the biggest names in the industry, it was a total honour to even be a part of these discussions, let alone a… Continue reading #PowerAndInfluence overview – PR and morals, where do you draw the line?

How are youtubers their own PR demons
Student/PR

This is how YouTubers can (and do) become their own PR demons

You'd think by now that people would be aware that they need to be careful with what they say online. But evidently, that isn't always the case. I've been thinking a lot lately about YouTubers and how many apology videos I see on my timeline day in and day out. In one sense, I do… Continue reading This is how YouTubers can (and do) become their own PR demons

journalist & pr relationship
Student/PR

Let’s talk about the taboo subject of journalists & PRs

I'm learning a lot in this industry, and I'm learning it fast. Something I've picked up on while dotting in and out of the PR industry over the past year and a half is that there seems to be this thing between PRs and journalists. They find one and other really hard to work with... Apparently. I've… Continue reading Let’s talk about the taboo subject of journalists & PRs

How i'd play it if I was on The Apprentice - PR & Lifestyle Blogger
Lifestyle, Student/PR

How I’d play it if I was on The Apprentice

The Apprentice starts on the 3rd October and, though I've not typically religiously watched it in the past, I'm excited to delve into it. This year I'm devoted to watching it every night as I feel like I can learn a lot from it, oh and not to mention it's right up my street. It's… Continue reading How I’d play it if I was on The Apprentice

Student/PR

Was Kanye right? Has life become a numbers game?

Kanye West - ever famous for being somewhat outspoken and never shy - has recently sparked up yet another conversation. This time, it's with the question: what would happen if our lives weren't so defined by numbers? In a world that's becoming slightly Black Mirror-esque, social popularity is becoming more and more important. So much to the point that not only has social media become a big part of our lifestyle, but also in our careers. Which i'm not saying is a bad thing by the way, part of my job includes social media management - and I love being able to use platforms to make a difference. The way that it should be used.