Student/PR

Creative Campaigns #10 – ‘Not A Big Mac’

If there's one fast food chain that's renowned for its 'rock-the-boat' campaigns, it's Burger King. And I'm normally not a fan of brands slandering other brands - but this campaign is so ingenious that it's hard not to applaud it. Amid a number of fabulous PR stunts comes another, and this time - it open… Continue reading Creative Campaigns #10 – ‘Not A Big Mac’

Student/PR

What an EGG teaches us about social media… Again

I recently wrote a post on what an egg can teach us about social media, concentrating mainly on its [social medias] superficiality - proven by the fact that a stock photo image of an egg became the most liked photo on Instagram in a matter of days, dethroning arguagly the worlds most famed 'influencer' -… Continue reading What an EGG teaches us about social media… Again

Lifestyle

Do I need a Pipdig theme to be a good blogger?

Talking about something non-PR related for once *a gasp is heard*, I wanted to chat about something that's very much at the heart of all my self-doubts as a blogger. I've written on this domain for little over two years now (though - word to the wise - you won't find any embarrassing and cringe… Continue reading Do I need a Pipdig theme to be a good blogger?

KFC gravy campaign PR
Student/PR

Creative campaigns #9 – KFC’s GRAVY candle

KFC aren't strangers to a great creative comms campaign. Who can remember their great public apology when they infamously ran out of chicken? (How a chicken restaurant runs out chicken, I'll never know - but it did). So simple yet so effective, KFC's recovery campaign was one for the ages and was, wait - still… Continue reading Creative campaigns #9 – KFC’s GRAVY candle

Student/PR

Creative campaigns #8 – the most romantic site on the web

I stumbled across this lovely little initiative and, after doing a bit more digging, I realised I couldn't not talk about it on my blog. Though not necessarily a well-known creative campaign, It's still a really great idea in my opinion - and that'll always warrant a space on this blog. If not for its… Continue reading Creative campaigns #8 – the most romantic site on the web

Student/PR

Creative campaigns #7 – Poundland sells £1 engagement rings

Just when you think that this year's creative campaigns have really stretched the concept of being totally bizarre and inane, along comes Poundland with a fresh, unapologetic announcement... "Hey, guess what? We now sell engagement rings!" Because nothing quite says romance like a plastic ring with a faux jewel that cost the bearer a quid,… Continue reading Creative campaigns #7 – Poundland sells £1 engagement rings

World famous egg
Student/PR

What an EGG teaches us about social media

"What an egg teaches us about social media" well there's a heading I never thought I'd write. But, in the wake of the recent world record broken for most Instagram likes by a stock photo egg, here I am. The egg in question, perhaps better known as the @world_record_egg, stole the record for 'most liked… Continue reading What an EGG teaches us about social media

Name a cockroach after your ex
Student/PR

Creative campaigns #6 – name a COCKROACH after your ex

You can now name a cockroach after your ex. Yep, you heard that right. And though it sounds bizarre, I'm pretty sure everyone has a name in mind, right? Well, that's why this campaign - headed up by Hemsley Conservation Centre - is genius. Because it's so simple yet so effective, so relatable yet so… Continue reading Creative campaigns #6 – name a COCKROACH after your ex

introvert in PR
Student/PR

You don’t have to be Samantha Jones to work in PR

"Oh, you work in PR? You must be like, super loud then" "You can't be quiet and work in communications!" "If you're not confident, you're not going to make it"  "But isn't your job just like, socialising?" "You're an introvert? You won't do well here..." I'm not usually one to succumb to the agg of… Continue reading You don’t have to be Samantha Jones to work in PR

Cadburys egg hunting 2019
Student/PR

Creative campaigns #5 – Cadbury’s hunting season is ON

Cadbury's hunting season is, once again, well and truly underway. But this time it's bigger and better. Scrap the searching through the egg basket in your local Tesco, cause' this year you'll be able to find them not only there, but also on billboards, in magazines, on TV and MORE. This campaign has been unfortunate… Continue reading Creative campaigns #5 – Cadbury’s hunting season is ON