Valentine's Day has come under fire in recent years for a number of reasons, and it's simply not as popular as it used to be. Slammed for marketing the idea of love - which should arguably be celebrated all year round - there are many naysayers who'd condemn the day altogether and thus, are Valentine's-Day-centred… Continue reading Valentine’s Day campaigns – Yay or Nay?
You can take the girl out of the Black Country... But, despite having lived away for almost 4 years now in 2 of the UK's most accent-heavy cities outside of Birmingham (hello, Liverpool and Manchester). ...You can't take the Black Country out of the girl. Will I ever shake my accent?...It wasn't until I took… Continue reading Does my accent matter in Public Relations?
Superficiality, is that a word? It sounded right in my head but on paper I had to second guess myself. Anyway, (there is a point to this introduction I promise) upon Googling - just to make sure - I came across the following definition. And it reinforced to me that I've actually chosen the exact word to… Continue reading What ‘Miss Liverpool’ teaches us about superficiality
It's not often I get personal on here, but today I did want to write about something that means a little more to me. The main reason for me somewhat cloaking my personal life on my blog is because I'm not really a big lover of talking about myself, and I'm particularly not one for… Continue reading From ‘I can’t’ to ‘I can’ in 3 & a half years
If there's one fast food chain that's renowned for its 'rock-the-boat' campaigns, it's Burger King. And I'm normally not a fan of brands slandering other brands - but this campaign is so ingenious that it's hard not to applaud it. Amid a number of fabulous PR stunts comes another, and this time - it open… Continue reading Creative Campaigns #10 – ‘Not A Big Mac’
I recently wrote a post on what an egg can teach us about social media, concentrating mainly on its [social medias] superficiality - proven by the fact that a stock photo image of an egg became the most liked photo on Instagram in a matter of days, dethroning arguagly the worlds most famed 'influencer' -… Continue reading What an EGG teaches us about social media… Again
Talking about something non-PR related for once *a gasp is heard*, I wanted to chat about something that's very much at the heart of all my self-doubts as a blogger. I've written on this domain for little over two years now (though - word to the wise - you won't find any embarrassing and cringe… Continue reading Do I need a Pipdig theme to be a good blogger?
KFC aren't strangers to a great creative comms campaign. Who can remember their great public apology when they infamously ran out of chicken? (How a chicken restaurant runs out chicken, I'll never know - but it did). So simple yet so effective, KFC's recovery campaign was one for the ages and was, wait - still… Continue reading Creative campaigns #9 – KFC’s GRAVY candle
I stumbled across this lovely little initiative and, after doing a bit more digging, I realised I couldn't not talk about it on my blog. Though not necessarily a well-known creative campaign, It's still a really great idea in my opinion - and that'll always warrant a space on this blog. If not for its… Continue reading Creative campaigns #8 – the most romantic site on the web
Just when you think that this year's creative campaigns have really stretched the concept of being totally bizarre and inane, along comes Poundland with a fresh, unapologetic announcement... "Hey, guess what? We now sell engagement rings!" Because nothing quite says romance like a plastic ring with a faux jewel that cost the bearer a quid,… Continue reading Creative campaigns #7 – Poundland sells £1 engagement rings