World

What ‘Miss Liverpool’ teaches us about superficiality

Superficiality, is that a word? It sounded right in my head but on paper I had to second guess myself. Anyway, (there is a point to this introduction I promise) upon Googling - just to make sure - I came across the following definition. And it reinforced to me that I've actually chosen the exact word to… Continue reading What ‘Miss Liverpool’ teaches us about superficiality

Lifestyle, Student/PR

From ‘I can’t’ to ‘I can’ in 3 & a half years

It's not often I get personal on here, but today I did want to write about something that means a little more to me. The main reason for me somewhat cloaking my personal life on my blog is because I'm not really a big lover of talking about myself, and I'm particularly not one for… Continue reading From ‘I can’t’ to ‘I can’ in 3 & a half years

Student/PR

What an EGG teaches us about social media… Again

I recently wrote a post on what an egg can teach us about social media, concentrating mainly on its [social medias] superficiality - proven by the fact that a stock photo image of an egg became the most liked photo on Instagram in a matter of days, dethroning arguagly the worlds most famed 'influencer' -… Continue reading What an EGG teaches us about social media… Again

Student/PR

Creative Campaigns #10 – ‘Not A Big Mac’

If there's one fast food chain that's renowned for its 'rock-the-boat' campaigns, it's Burger King. And I'm normally not a fan of brands slandering other brands - but this campaign is so ingenious that it's hard not to applaud it. Amid a number of fabulous PR stunts comes another, and this time - it open… Continue reading Creative Campaigns #10 – ‘Not A Big Mac’

Lifestyle

Do I need a Pipdig theme to be a good blogger?

Talking about something non-PR related for once *a gasp is heard*, I wanted to chat about something that's very much at the heart of all my self-doubts as a blogger. I've written on this domain for little over two years now (though - word to the wise - you won't find any embarrassing and cringe… Continue reading Do I need a Pipdig theme to be a good blogger?

KFC gravy campaign PR
Student/PR

Creative campaigns #9 – KFC’s GRAVY candle

KFC aren't strangers to a great creative comms campaign. Who can remember their great public apology when they infamously ran out of chicken? (How a chicken restaurant runs out chicken, I'll never know - but it did). So simple yet so effective, KFC's recovery campaign was one for the ages and was, wait - still… Continue reading Creative campaigns #9 – KFC’s GRAVY candle

Student/PR

Creative campaigns #8 – the most romantic site on the web

I stumbled across this lovely little initiative and, after doing a bit more digging, I realised I couldn't not talk about it on my blog. Though not necessarily a well-known creative campaign, It's still a really great idea in my opinion - and that'll always warrant a space on this blog. If not for its… Continue reading Creative campaigns #8 – the most romantic site on the web

Student/PR

Creative campaigns #7 – Poundland sells £1 engagement rings

Just when you think that this year's creative campaigns have really stretched the concept of being totally bizarre and inane, along comes Poundland with a fresh, unapologetic announcement... "Hey, guess what? We now sell engagement rings!" Because nothing quite says romance like a plastic ring with a faux jewel that cost the bearer a quid,… Continue reading Creative campaigns #7 – Poundland sells £1 engagement rings

World famous egg
Student/PR

What an EGG teaches us about social media

"What an egg teaches us about social media" well there's a heading I never thought I'd write. But, in the wake of the recent world record broken for most Instagram likes by a stock photo egg, here I am. The egg in question, perhaps better known as the @world_record_egg, stole the record for 'most liked… Continue reading What an EGG teaches us about social media

Name a cockroach after your ex
Student/PR

Creative campaigns #6 – name a COCKROACH after your ex

You can now name a cockroach after your ex. Yep, you heard that right. And though it sounds bizarre, I'm pretty sure everyone has a name in mind, right? Well, that's why this campaign - headed up by Hemsley Conservation Centre - is genius. Because it's so simple yet so effective, so relatable yet so… Continue reading Creative campaigns #6 – name a COCKROACH after your ex