Vitamin Water no phone for a year campaign
Student/PR

#NoPhoneForAYear – my favourite campaign of 2019 ALREADY

When you work in Public Relations, keeping in touch with the news is an important part of your job. Whether it's seeking out journalists, eyeing out press opportunities or just generally keeping in the know; most of my days start with a quick flick through the news. And that's when I noticed this morning that… Continue reading #NoPhoneForAYear – my favourite campaign of 2019 ALREADY

Best Christmas ads of 2018
Lifestyle

My top 5 Christmas ads of 2018

Is it that time? Yeah, you better believe it is! I LOVE Christmas adverts, and seasonal marketing is perhaps my favourite of all. From the iconic Coca-Cola truck, to the abundance of wonderful ads that bless our TV screens every year - I just adore it all. Festive advertising really is a tough one to nail, yet every… Continue reading My top 5 Christmas ads of 2018

How to be organised in PR
Student/PR

How to stay on top of your time in PR – trust me, it can be done!

…Sounds impossible right? Public Relations is inundated with a variety of different tasks. In fact, more often than not I’m rarely doing the same thing twice. But when you’re super organised (like me), it’s sometimes hard to stay on top of it all, and PR can fast become a perfectionists worst nightmare. Is it ever… Continue reading How to stay on top of your time in PR – trust me, it can be done!

PR interview with Kenny Toal from ITV Studios
Meet the PR Blogger

#CutThroughTheNoise – an interview with journalist Kenny Toal, from ITV Studios

I love blog series that involve interviews, mainly because they get a great reception and I meet some pretty fab people through them too. So, when I thought of the idea of interviewing journalists to quiz them on the taboo topic of PR & journo relationships, I was keen to get stuck in. I also… Continue reading #CutThroughTheNoise – an interview with journalist Kenny Toal, from ITV Studios

Black Friday marketing ploy
Student/PR

Black Friday – the best marketing ploy of our generation?

It's Black Friday, and I'd be lying if I said I'd not succumbed to the temptation of the sales once again this year (thanks GymShark & New Look). But, I'm always going to look at this day with two perspectives. The cynical marketeer in me knows that this is no more than a very well executed ploy, piggybacked off… Continue reading Black Friday – the best marketing ploy of our generation?

PR interview with Journalist David Spencer from TalkSPORT
Meet the PR Blogger

#CutThroughTheNoise – an interview with journalist David Spencer, from TalkSPORT

I love blog series that involve interviews, mainly because they get a great reception and I meet some pretty fab people through them too. So, when I thought of the idea of interviewing journalists to quiz them on the taboo topic of PR & journo relationships, I was keen to get stuck in. I also… Continue reading #CutThroughTheNoise – an interview with journalist David Spencer, from TalkSPORT

John Lewis Twitter Ad
Student/PR

The @JohnLewis (Twitter) ad – and why it’s ICONIC

Last week, I voiced my opinions on the new John Lewis Christmas ad, and how it was (to me) a bit of a disappointment. Displaying a total lack of pre-campaign sell in (which is their signature move), and focusing more on their iconic casting rather than the actual content of the advertisement - I certainly… Continue reading The @JohnLewis (Twitter) ad – and why it’s ICONIC

#InternationalMensDay
Lifestyle, Student/PR

#InternationalMensDay – my top 5 PR inspirations

You may remember my post from last year, Women in PR - my top 5 inspirations, in line with #InternationalWomensDay. And, given today is #InternationalMensDay, I thought it only right that we 'hear it for the boys' too. Now during my career, I've come across a lot of influential and downright amazing people in the… Continue reading #InternationalMensDay – my top 5 PR inspirations

You can be an introvert and still work in PR
Student/PR

You don’t have to be Samantha Jones to work in PR

"Oh, you work in PR? You must be like, super loud then" "You can't be quiet and work in communications!" "If you're not confident, you're not going to make it"  "But isn't your job just like, socialising?" "You're an introvert? You won't do well here..." I'm not usually one to succumb to the agg of… Continue reading You don’t have to be Samantha Jones to work in PR

John Lewis Christmas Ad
Student/PR

Will John Lewis make it to #1 Christmas ad this year?

Nothing says 'festive' like the John Lewis Christmas ad. It's iconic, has been for years and I kinda' thought it always would be. #MozTheMonster was a big success for them last year, their pre-release marketing was stunning and the ad itself was so triumphant in capturing the attention, the minds... the hearts of the masses.… Continue reading Will John Lewis make it to #1 Christmas ad this year?